Product Photography in Kharadi, Pune

Who is actually buying this

A lot of the brands here are two people, a spare bedroom and a marketplace listing.

Kharadi has an unusual density of small direct-to-consumer businesses run alongside full-time jobs.

That changes the brief. There is rarely a marketing team, the budget is real money out of someone’s own pocket, and the photographs have to work immediately on a listing page rather than feed a campaign. Nobody needs a mood film; they need eight clean frames that make a product look like what turns up in the box.

It also changes the volume and the pace. Small batches, frequent additions, a new variant every few weeks — which works far better as an ongoing arrangement than as a single large shoot that is out of date by the next launch.

Tell us which platform the listings are going on before the shoot rather than after. Marketplaces have their own requirements for background, crop and aspect ratio, and reshooting to meet them afterwards is money nobody planned to spend.

Most of the small brands here are run alongside a full-time job, which shapes what is actually useful. Nobody needs a mood film; they need eight clean frames that make a product look like what turns up in the box, and they need them without a month of back and forth.

That also argues for starting smaller than feels right. A core set covering what actually sells, shot consistently, is more useful than photographing everything on the shelf once and never updating it.

A rolling arrangement suits businesses adding products regularly far better than one large shoot. Everything stays consistent because it was photographed the same way in the same setup.

Start with what actually sells rather than the full range. A strong core set earns its cost quickly; a complete catalogue photographed once and never updated does not.

And confirm the platform before the shoot. Marketplace requirements for background and crop are specific, and meeting them afterwards costs quality that need not have been lost.